Bing Search Engine Marketing

If the last two decades were defined by the explosion of personal computing, the current decade will be defined by a great untethering. Now, you are free to work from anywhere, print from virtually anywhere and expand your productivity through the broadband wireless revolution and the devices that have grown out of it.

Mobile devices

Devices like smartphones are built for mobile multitasking, featuring full keyboards, 4G speed and web browser capability—all in a package small enough to fit in your back pocket (with room to spare). Laptops round out the personal computing options that can help you become—and stay—mobile.

Web-connected printers and mobile printing features

This new generation of mobile devices is supported by a network of complementary web-connected printers and wireless printing features that let you virtually print from anywhere to anywhere. Printers are now multi-functioning with features like ePrinting— allowing them to connect to the Internet directly and letting you print from anywhere with a web connection by emailing the printer’s unique email address.

With new tools and new technology available, web-connected printers can now provide extra benefits:

• Save time: Attach your document to an email and hit send so it will be waiting in your print tray when you arrive in the office.
• Streamline workflow: Save precious seconds while you’re on the go by sending information directly to in-house staff or colleagues working in satellite locations.
• Improve client relationships: Share your printer’s email address with visiting clients and let them print important documents without the tedious process of installing software.
• Work from anywhere: Print and share travel itineraries, directions, purchase confirmations and more, right from your mobile device.
• Print when out-of-range of your wireless network: Print remotely from your smartphone using products like HP’s ePrint-enabled printers.

Thanks for reading,

Melissa Zieger

Melissa Zieger (@HP_SmallBiz) is the editor-in-chief of HP’s SMB blog, 367 Addison Avenue and a worldwide public relations manager for HP’s Personal Systems Group.

Article source: http://community.microsoftadvertising.com/blogs/advertiser/archive/2012/02/03/boundless-productivity-computing-and-printing-on-the-go-for-smbs.aspx

It’s frustrating. You go to your local hardware store (or super-store) to buy some screws to fix that loose kitchen cabinet door, and you buy one of those handy packages of 10. You only need eight, so that should take care of it. Back at home you open the bag – and count out seven, yes, seven screws. You paid for 10, you got seven. You’re feeling…well…frustrated.

Now imagine that you’ve spent a goodly amount of advertising budget on your online search campaign. You want a good ROI, starting with your money’s worth of impressions, a decent click-through rate, and finally, some sales. And, well, the results so far aren’t quite what you expected. There are plenty of actions you can take, of course, and you need only do a bit of searching right here on the adCenter blog to get some great suggestions.

Well, here’s another one: check out your “share of voice.” In other words, look at your impression share.

Back in November 2011, Jennifer Jones blogged about, among other things, some of the exciting new features that would soon come to adCenter. One was “impression share reporting – see lost impressions.” And now it’s here!

It starts with impressions; you want as many as possible, because the more impressions your online ads get, the more likely you’ll convert “casual browsers” into customers. Now with adCenter you can create impression share reports. These give you statistics about the percentage of ad impressions you may be losing because of factors such as relevance, rank, or budget.

You may already have created and run account, campaign, or ad group performance reports. Impression share reports are customized versions of these performance reports that show impression share information. For some more details, see the adCenter Help topic, “About impression share reports”.

Here’s how to create an impression share report:

1. First, go to the Reports tab and, If necessary, click Create new report.
2. From the Report dropdown list, select Account performance, Campaign performance, or Ad group performance.
3. Impression share reports work only for the Day view, so select that unit of time, and then select the date range you want for your report.
4. Now for the customization part! Expand Change columns and layout and Add or remove columns in the Advanced settings (optional) section, select the impression share information you want in your report by picking the appropriate columns. Here’s what you’ll see:

Here’s some details on the impression share data:

• Impression share (%) is the estimated percentage of impressions you’re getting, out of the total available impressions in the market you were targeting.
• Impression share lost to budget (%) is the estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
• Impression share lost to rank (%) is the estimated percentage of impressions your ad did not receive due to issues with your ad ranking.
• Impression share lost to relevance (%) is the estimated percentage of impressions your ad did not receive due to issues with relevance scores.
• Impression share lost to other (%) is the percentage of impressions your ad missed on due to other reasons.

   5. Finally, click Create new report.

Done! Within moments you’ll have a report that displays the percentage of ad impressions you may be losing. For example, the following table in an impression share report (from my own personal adCenter account and campaign) shows daily data over a 30-day date range. The table’s first column shows each day’s date. The table also includes several impression share data columns.

And with this kind of impression share information in hand, you can make intelligent decisions on how to improve your ads’ relevance, improve their ranking, or adjust your budget to capture those lost impressions.

• If you may be losing impression share due to budget issues, you may want to increase your budget so you can capture more of these missed impressions. Take a look at the Help article “How much should I budget?” for some helpful tips.
• Check out the adCenter Help article “About ad position and how to improve it” for tips on how to improve your ad position if you may be losing impression share due to rank.
• If the problem is that you may be losing impression share due to to relevance, take a look at the adCenter Help articles “About the landing page relevance score” and “About the keyword relevance score” to learn how to improve those scores.

In my case, for example, I should probably look into improving the relevance of the online ads I’m running.

As for those wood screws…I suggest you take them back and get an exchange. You deserve your money’s worth for them as much as for your online advertising budget.

Thanks for reading,

Joel Davis, Lead Technical Writer – adCenter User Assistance

Article source: http://community.microsoftadvertising.com/blogs/advertiser/archive/2012/02/02/getting-your-fair-share-or-finding-those-lost-impressions.aspx