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Article source: http://www.bing.com/community/thread/9680543.aspx
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Bit of Friday fun for you! Do you remember we talked to Ben Rudolph a few weeks back about the Windows Phone and how well it had bee received by tech critics? Well recently he posted about their Smoked By Windows Phone challenge and the numbers behind that awesome campaign and they’re impressive. Read his full post for all the stats, but know that the team estimate more than 100,000,000 people have seen or heard about the challenge through social media.
Pretty impressive huh? Now watch the video and see how the Windows Phone stacks up against the latest iPhone in all round swiftness! Cheers and have a great weekend! Before you can begin to use the adCenter API, you will need a developer token and a user account that has the API user role. The following flow chart walks you through the the basic steps needed to get an account and the credentials you will need to access the adCenter API.
For more detailed information about the onboarding process , see Getting Started with the adCenter API. If you have any questions or comments, please visit the adCenter Forum. As we mentioned on Twitter last week, the Bing team have been busy over recent months bringing a new experience to Bing users to help them do more. In this behind-the-scenes video you’ll hear the inside story from Online Services President Qi Lu and his team as they explain the new features and how Microsoft is taking search “beyond 10 blue links”. “Like” what you see? The please “Like” it above or share with your followers! Cheers my website is affected by google penguin .how to overcome from google penguin? Article source: http://www.bing.com/community/thread/9680526.aspx Maybe ’cause Blogspot is a Google-powered platform Article source: http://www.bing.com/community/thread/9680534.aspx Who hasn’t been a victim of retargeting or remarketing ads? Most of you must have had ads following your user journey and it works… As a marketer, it’s always good to learn about new techniques and not miss out on the opportunity to build stronger relationships with your customers and drive conversions. We are at the SMX event in the Famous Chelsea Football Club in one of the most modern conference centres in London and the first panelist on stage is Guy Levine, CEO, Return On Digital telling us that retargeting is a simple way to connect with users based on their past interactions with your website and the benefits of it being to increase the reach of your ads, being able to run dynamic personalized ads with a great CTR.
Lisa Williams, President, MEDIA forte marketing also gives us some useful retargeting tips:
Marc Poirier, Co-Founder and CMO, Acquisio explained how at first, his company mainly used PPC strategies but after searching new way to scale their business, decided to try retargeting techniques using display ads. After some tests he saw that the lead volume doubled while maintaining the same CPA. One of the challenges he met was that he was not sure what to make of the view through conversion metrics. The revenue is always attributed to the display ads even though users might first came from PPC ads.. Another issue was the volume that was not spent. They set aside a budget of $250,000 to spend but they could only spend a little over $35,000 because of their fixed CPA. How about the new cookie legislation? How will this impact retargeting? According to the panelists, this new legislation might bring tracking, retargeting and conversion issues. No one can give an absolute answer on how it will impact the business. The consensus seems to be “let’s see what happens”. The government won’t go after a small website. They would first go after the large companies. But as agencies, you must inform your clients about it and everyone should start by updating their privacy statements about cookies. To conclude: Act quickly, leverage all your audience data and don’t miss this opportunity of using retargeting to reach more customers. With regards to the new EU legislation, no one seems to know what the future consequences. Similarly to the terms conditions that most of us agree to download applications on our phone, would it then be a matter of consumers getting used to accept the new terms conditions of cookies on the web? Thanks, Nadia Hamraie, EMEA Web Marketing Manager, Search Advertising Got up two mornings in a row at 6AM and it’s taken two strong coffees to appreciate that the sun is shining today. However (and how nerdy have I become!?) the first SMX session ‘Social shares, the new link building’ woke me up and cheered me up to no end. There must be many of you -tucked away in an office somewhere- that are the only one in their office dealing with PPC, SEO or social. Isn’t it nice to meet colleagues that a similar job to you at a conference discuss? Six Link Builder’s Treasures Social Media Managers Should Link to: Lisa Meyers from Verve Search says SEO pros should engage in social media and there are some link builder’s treasures social media managers could do their benefit with as people love to share them.
Simon Heseltine – AOL / Huffington Post Which social platforms may suit your business best? With what social media you should be spending your time can depend on your vertical says James Carson, digital strategist at Bauer Media:
Followers – How to find your influencers It’s not size that counts. Key performance indicators solely focused on numbers are crazy says Carson. It’s much more valuable to be followed by people that always retweet you and that share your content with their audience. Tools to find followers mainly seem to work well in the US. Europeans can do their benefit with Followerwonk and Klout.Competwitions (competitions where people have to retweet you to participate) can also be useful. How to increase Facebook engagement?
The Huffington Post – Badges are Back! Simon Heseltine, Director at AOL surprised me by spending considerable time talking about badges. I never thought people would care an awful lot about these but apparently they do and it is working wonders for the Huffington Post. Social traffic at the Huffington post is so large that they have created various Twitter and Facebook accounts targeting readers with varying interests and in different geo-locations. If users interact with content they can earn an array of badges which in turn will give them benefits such as being able to edit other user’s comments or leave longer comments themselves. The badges encourage readers to comment and share, growing the Huffington Posts’ following. Simone Schuurer – EMEA Community Site Manager If you didn’t see last month’s post on enhancements to AdIntellignece for API users, there was some info in there about an action you’ll need to take before this month is out. As we’ve hit the half-way mark in May, now is probably a good time to post this quick reminder: KSP 5.5 and 6.0 API Deprecation
Feel free to leave a comment with any questions! Today MSN UK has launched the “More than a pet” channel”. It’s a great example of how Microsoft Advertising UK has partnered with the media agency MediaVest to create a strong solution for their client MORE THN.
During the eight month partnership, the new “More than a pet” MSN channel will host a wide range of articles, insight and information on the best ways to look after pets as well as featuring expert advice from veterinary professionals and features on pet lifestyle, including all the latest pet fashions and celebrity pets. The interactive site will also be populated with user generated content as pet lovers and owners will have the opportunity to upload their images to the site. In addition to this, visitors to the site will have the chance to take part in regular online polls. The pet section of MSN’s portal will sit within the Lifestyle section of the site and will have More Thn branding on either site of the editorial as well as on an MPU ad format on the left-hand side. Duff Borer, Business Director at MediaVest said: “We are extremely proud to have developed this branded content partnership with MORE THN and Microsoft Advertising. This innovative and exciting initiative brings the MORE THN proposition to life in a practical way with its target audience. The partnership further emphasises our social, media and digital thinking as we continue our commitment to the design of dynamic experiences connecting consumers to brands.” Dominic Grounsell, Personal Marketing Director at MORE THN, said: “The creation of a MORE THN pet channel has been designed to deepen relationships with our customers by providing practical pet advice, features, photos and videos to complement our pet insurance offering. As a nation of pet lovers the channel taps into our emotional connection with pets and shows how as a brand we go further for our customers.” James Hayr, Head of Specialist Sales at Microsoft Advertising said: “MSN is the perfect platform for a campaign like this. It allows MORE THN to reach 27m UK readers with a unique editorial voice, driving meaningful engagement with consumers right across the country. The “MORE THN a Pet” channel provides a platform for the brand to communicate with its target audience in a credible and engaging way, helping to position it as an expert in the field of pet insurance.” SO if you have pets or love animals visit the new MSN “More than a pet” channel |
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