Bing Search Engine Marketing

The IAB’s Rising Stars formats were selected for their potential to drive brand equity at scale. But marketers and planners want to know how they compare to the current ‘go-to’ standard formats for branding at scale such as the MPU.

Why? Because nowadays it is all about ROI not risk. The new formats are more expensive to buy, so the market needs evidence to justify that price premium and discover their true value in brand storytelling.

What we did

We recruited three groups of 600 people.

Group 1: exposed to the premium formats Group 2: exposed the same campaign, but in standard formats (MPUs) Group 3: the control group, exposed to completely unrelated campaigns in standard formats

Our 1,800 people tested a handful of premium format creative that have run on the MSN Homepage in the UK: 3 x Billboard ads, 4 x Filmstrip ads and 1 x Pushdown ad.

The study took place over two sessions. The first session was positioned as a ‘User Experience’ questionnaire, with the second session taking place three days later. The second session was about the sectorrelated to the advertising that they had the opportunity to see during the first session. E.g.

Continue reading UK Premium Ad Formats Research

Before you can begin to use the adCenter API, you will need a developer token and a user account that has the API user role.

The following flow chart walks you through the the basic steps needed to get an account and the credentials you will need to access the adCenter API.

1. Set up account.

2. Request credentials.

For more detailed information about onboarding the process , see Getting Started with the adCenter API.

If you have any questions or comments, please visit the adCenter Forum.

Article source: http://community.microsoftadvertising.com/en/developer/adcenterapi/b/msdnapi/archive/2012/05/14/interested-in-accessing-the-adcenter-api-here-s-how-to-get-started.aspx

Today, Pepsi MAX joins forces with global entertainment innovators, Xbox LIVE to announce the launch of a Pepsi MAX branded mini-game modelled on the innovative football action seen in Pepsi MAX’s Crowd SurfingTV campaign. This UK project is part of a wider global digital push to amplify the 2012 ‘MAX It!’ football meets music campaign in the digital space. This commitment to giving Pepsi MAX fans, a truly immersive experience, builds upon the beverage brand’s legacy in expert digital marketing.

Following the recent success of the 2012 Crowd Surfingadvert, which sees the world of music and football collide, and official campaign soundtrack by superstar DJ and producer Calvin Harris (“Let’s Go feat. Ne-Yo”), Pepsi MAX and Xbox LIVE have created an engaging online gaming experience. Through this first ever multinational custom Xbox LIVE mini-game, Pepsi MAX is looking to extend the reach of its traditional 2012 ‘MAX It!’ advertising campaign in an original way.

The Xbox LIVE custom Pepsi MAX mini-game comprises of three challenging levels, users and their avatars get the chance to take on Pepsi MAX’s world-class footballers in a game of skill whilst running across the crowd – re-creating some of the iconic scenes from the

Continue reading Pepsi MAX goes digital with Xbox LIVE

A common cry these days in digital is “evolve or die”. With the pace of innovation (and thus change) in our industry getting faster than ever, brands are finding it difficult to keep up with what’s trendy, both from a technical point of view and via the ever-changing appetite of consumers.

Two weeks ago at the Microsoft Advertising Digital Showcase in New York, I got a few minutes with MSN’s executive Producer, Rob Bennett, as he stepped off stage and asked him what he meant by “the old portal is dead”.

Rob says that traditionally portals have programmed content at the whim of editors and advertisers, but have not done a good job of really including the audience and their desires. With the rise of social media and consumers being more savvy about engaging with content, sharing it and even voting on it, MSN has really adapted quickly by looking at trends, not just on MSN but across the web to create content that advertisers want to be associated with.

On stage he had cited MSNNow as a great example of this kind of real-time web curation,

Continue reading “The Old Portal is Dead”– MSN’s Rob Bennett on New Content & New Experiences

For most of us, social media has become an integrated part of our daily lives and has changed the way we interact with not only each other but with businesses and organisations. Facebook, Twitter, Pinterest, LinkedIn and Skype are a few examples of social networks that have been around for a relatively short period of time and all of which have enjoyed a phenomenal rate of growth and adoption all over the world. Facebook recently announced that it had 845m monthly active users at the end of December and Twitter passed 500m users recently. Worldwide, eMarketer estimates that there will be 1.66 billion users of social networks in 2013 with that figure rising 11.6% to 1.85 billion in 20141.

Personally, I am on various social media sites, as are all of my friends. Sites such as Facebook, Twitter and Hotmail are usually my first destinations online when I log in at home and are permanent fixtures in my internet browser although my homepage is Bing. This is an interesting behaviour I have noticed amongst my friends, although social media sites are often one of the first destinations they are not set as homepages which tend to be

Continue reading Take the Test: Integrating Creativity with Social Media