Most consider November to be the beginning of the holiday shopping season. It is also the season when searches grow dramatically, especially in the days leading to the Thanksgiving holiday. Did you know that Bing Ads Intelligence Templates offer you a unique way to catch this growing audience by having the right keywords in place? Read on…

 

Bing Ads Intelligence (formerly Microsoft Advertising Intelligence) is an MS Excel Add-In helps you find more keywords to optimize your online advertising campaigns. Templates are pre-generated keyword research ideas or dashboard spreadsheets that you can use to quickly research keywords using a popular technique or a best practice so that you can optimize your campaigns. Look at them as Bing Ads Intelligence ‘Apps for Keyword Research’.

 

Today we’d like to tell you how you can use these templates to expand your keywords for the holiday season. These are accessible from within the “Templates” panel, we’ve recently launched.

 

 

Holiday Keywords – Retail, Travel and Season

We’ve put together a list of keyword suggestions along with suggested bids for the Retail, Travel verticals and also seasonal terms to get you started. Go ahead, select your keywords, enter your Campaign AdGroup details and click on a button. The template will create a bulk sheet that can be uploaded to Bing Ads. Follow these simple steps

 

1. These templates have suggested keywords

• In case of the Retail template (see screenshot above), you can also choose keywords from one of several sub-verticals – Clothing, Electronics, Home, Flowers-Baskets.

Select the ones that seem most relevant to you. It is generally a good idea to include both generic terms like “holiday gift” and specific terms “gourmet popcorn gift baskets” since shoppers are likely to search for both

Select the Match Type Ad Position for each Keyword. The template will automatically populate a suggested bid. If you wish, you can overwrite the default bid value. Keep in mind – while exact match results in higher click through rates, broad match generates more traffic. Also most clicks come from ads in the mainline’s positions.

Next, enter your Campaign, Ad-Group and click on the ‘Create Bulk-sheet’ button (note you’ll need Macros to be enabled in Excel). The template will create a new ‘Bulk Sheet’ and also save it as a CSV file.

Sign in to Bing Ads and import the file into your campaign.

Here are other templates you could use in conjunction with the above keyword list to really expand your keyword set?

 

Seed Keyword Modifiers

Geo Expander

Word Order Randomizer

Keyword Expansions filtered by KPI criteria

 

And here’s our favorite. Use the Tweet based keyword expansions template to expand keywords off recent tweets from selected locations. The social media has a good reflection of user intent, with this template you could tap into that for keywords in your Bing Ads Campaign.

 

Learn more about these templates here.

 

Bing Ads Intelligence Templates offer you a unique and innovate way to research your keywords. You too can contribute to this innovation. If you have an innovative idea for a template, send it to us at bai-templates@microsoft.com and we’ll add it to the Template library.

 

Download Bing Ads Intelligence today and get ready with the right keywords in your campaigns right now!

 

Your feedback matters to us!

The Bing Ads Intelligence product team is looking for your feedback. This month we have a short survey (link available within the tool after you sign-in) for you to share your experiences with the tool since we released it earlier this year.

 

If you like what you see and want to learn more, be sure to follow us on Twitter (@BinAds) and join us on Facebook.

Article source: http://community.bingads.microsoft.com/ads/en/bingads/b/blog/archive/2012/11/15/find-new-holiday-keywords-using-bing-ads-intelligence-templates.aspx