Most consider November to be the beginning of the holiday shopping season. It is also the season when searches grow dramatically, especially in the days leading to the Thanksgiving holiday. Did you know that Bing Ads Intelligence Templates offer you a unique way to catch this growing audience by having the right keywords in place? Read on…
Bing Ads Intelligence (formerly Microsoft Advertising Intelligence) is an MS Excel Add-In helps you find more keywords to optimize your online advertising campaigns. Templates are pre-generated keyword research ideas or dashboard spreadsheets that you can use to quickly research keywords using a popular technique or a best practice so that you can optimize your campaigns. Look at them as Bing Ads Intelligence ‘Apps for Keyword Research’.
Today we’d like to tell you how you can use these templates to expand your keywords for the holiday season. These are accessible from within the “Templates” panel, we’ve recently launched.
Holiday Keywords – Retail, Travel and Season
We’ve put together a list of keyword suggestions along with suggested bids for the Retail, Travel verticals and also seasonal terms to get you started. Go ahead, select your keywords, enter your Campaign AdGroup details and click on a button. The template will create a bulk sheet that can be uploaded to Bing Ads. Follow these simple steps
- These templates have suggested keywords
- In case of the Retail template (see screenshot above), you can also choose keywords from one of several sub-verticals – Clothing, Electronics, Home, Flowers-Baskets.
Here are other templates you could use in conjunction with the above keyword list to really expand your keyword set?
Seed Keyword Modifiers
Word Order Randomizer
Keyword Expansions filtered by KPI criteria
And here’s our favorite. Use the Tweet based keyword expansions template to expand keywords off recent tweets from selected locations. The social media has a good reflection of user intent, with this template you could tap into that for keywords in your Bing Ads Campaign.
Learn more about these templates here.
Bing Ads Intelligence Templates offer you a unique and innovate way to research your keywords. You too can contribute to this innovation. If you have an innovative idea for a template, send it to us at email@example.com and we’ll add it to the Template library.
Download Bing Ads Intelligence today and get ready with the right keywords in your campaigns right now!
Your feedback matters to us!
The Bing Ads Intelligence product team is looking for your feedback. This month we have a short survey (link available within the tool after you sign-in) for you to share your experiences with the tool since we released it earlier this year.