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Bit of Friday fun for you!
Do you remember we talked to Ben Rudolph a few weeks back about the Windows Phone and how well it had bee received by tech critics?
Well recently he posted about their Smoked By Windows Phone challenge and the numbers behind that awesome campaign and they’re impressive.
Read his full post for all the stats, but know that the team estimate more than 100,000,000 people have seen or heard about the challenge through social media.
Pretty impressive huh?
Now watch the video and see how the Windows Phone stacks up against the latest iPhone in all round swiftness!
Cheers and have a great weekend!
@MelCarson
Article source: http://community.microsoftadvertising.com/en/marketers-agencies/advertising/b/advertising/archive/2012/05/18/how-fast-is-your-smartphone-smokedbywindowsphone.aspx
As we mentioned on Twitter last week, the Bing team have been busy over recent months bringing a new experience to Bing users to help them do more.
In this behind-the-scenes video you’ll hear the inside story from Online Services President Qi Lu and his team as they explain the new features and how Microsoft is taking search “beyond 10 blue links”.
“Like” what you see? The please “Like” it above or share with your followers!
Cheers
@MelCarson
Article source: http://community.microsoftadvertising.com/en/marketers-agencies/advertising/b/advertising/archive/2012/05/17/video-going-beyond-10-blue-links-with-bing.aspx
Who hasn’t been a victim of retargeting or remarketing ads? Most of you must have had ads following your user journey and it works… As a marketer, it’s always good to learn about new techniques and not miss out on the opportunity to build stronger relationships with your customers and drive conversions.
We are at the SMX event in the Famous Chelsea Football Club in one of the most modern conference centres in London and the first panelist on stage is Guy Levine, CEO, Return On Digital telling us that retargeting is a simple way to connect with users based on their past interactions with your website and the benefits of it being to increase the reach of your ads, being able to run dynamic personalized ads with a great CTR.
Lisa Williams, President, MEDIA forte marketing also gives us some useful retargeting tips:
Understand what “re”means: reread, rewrite, relearn. All imply “do it better”. Only 3 % of visitors converts after the 1st time seeing you site and 97 % visitors don’t convert so there is a huge opportunity to convert visitors by remarketing your site, with a new message or a new offer
Continue reading SMX London 2012: The New Behavioral Ads With Retargeting & Remarketing #SMX
Got up two mornings in a row at 6AM and it’s taken two strong coffees to appreciate that the sun is shining today. However (and how nerdy have I become!?) the first SMX session ‘Social shares, the new link building’ woke me up and cheered me up to no end. There must be many of you -tucked away in an office somewhere- that are the only one in their office dealing with PPC, SEO or social. Isn’t it nice to meet colleagues that a similar job to you at a conference discuss?
Six Link Builder’s Treasures Social Media Managers Should Link to:
Lisa Meyers from Verve Search says SEO pros should engage in social media and there are some link builder’s treasures social media managers could do their benefit with as people love to share them.
Research + whitepapers How to articles and blog posts Breaking industry news Infographics Competitions Interviews
Simon Heseltine – AOL / Huffington Post
Which social platforms may suit your business best?
With what social media you should be spending your time can depend on your vertical says James Carson, digital strategist at Bauer Media:
Facebook: Great for the
Continue reading Insiders Tips for #Social and #SEO Success from #SMX London
If you didn’t see last month’s post on enhancements to AdIntellignece for API users, there was some info in there about an action you’ll need to take before this month is out. As we’ve hit the half-way mark in May, now is probably a good time to post this quick reminder:
KSP 5.5 and 6.0 API Deprecation
Please note that KSP 5.5 and 6.0 are being deprecated and API users need to move to AdIntelligence v8. As an adCenter API user, to continue to take advantage of Ad Intelligence make sure you code to API V8 as applications coded to earlier KSP API versions will not function after May 30th How to Move to V8
Feel free to leave a comment with any questions!
Article source: http://community.microsoftadvertising.com/en/developer/adcenterapi/b/msdnapi/archive/2012/05/16/reminder-upgrade-to-adintelligence-v-8-before-the-end-of-may.aspx
Today MSN UK has launched the “More than a pet” channel”. It’s a great example of how Microsoft Advertising UK has partnered with the media agency MediaVest to create a strong solution for their client MORE THN.
During the eight month partnership, the new “More than a pet” MSN channel will host a wide range of articles, insight and information on the best ways to look after pets as well as featuring expert advice from veterinary professionals and features on pet lifestyle, including all the latest pet fashions and celebrity pets.
The interactive site will also be populated with user generated content as pet lovers and owners will have the opportunity to upload their images to the site. In addition to this, visitors to the site will have the chance to take part in regular online polls.
The pet section of MSN’s portal will sit within the Lifestyle section of the site and will have More Thn branding on either site of the editorial as well as on an MPU ad format on the left-hand side.
Duff Borer, Business Director at MediaVest said: “We are extremely proud to have developed this branded content partnership with MORE
Continue reading Microsoft Advertising and MediaVest Create MORE TH>N Pet Lifestyle Channel on MSN UK
Welcome to London: it is pouring with rain and the tube doesn’t work. When the district line does reluctantly grinds to a halt at Fulham Broadway it only takes minutes to reach SMX London which is taking place in the home of Chelsea Football Club, Stamford Bridge. Luckily my lack of knowledge of the offsite rule doesn’t matter today as we’re in the company of international search specialists instead off blue-shirted sportsmen.
The first session we attend to cover with a blog post is ‘Winning the click, creating great paid search ads’. If you like writing composing search ads (or tweets!) could be seen as the ultimate challenge. Here are some tips on how to write compelling ad copy so alluring one has to click!
We’re in the home of targeting today, albeit of a different kind
Great PPC ad copy basics
Use tried and tested phrases such as ‘official site’ (only when you are) and ‘ free delivery’ Think about what makes your business unique and reflect this in your ad copy. Make sure your keywords are mentioned in the ad text or title (you can try dynamic text). This one may sound odd:
Continue reading How to Seduce Seven Types of Searchers with Great #PPC Ad Copy #SMX
The EU’s cookie and tracking legislation is an onerous policy that limits online marketing. US lawmakers are contemplating sweeping changes to intellectual property law that will stifle access and the flow of information. What’s a marketer to do? In this session, our panelists provided marketers some tips on how to comply to new and proposed regulations that limit relationships with your online customers and users.
Our first panelist, Andy Atkins-Krueger, Group CEO, WebCertain, starts the session by telling the audience that it’s no longer a free world with the new EU directive. A challenge is also that the EU directive is going to be implemented in different ways in Europe. In Germany for example, the EU directive hasn’t been implemented yet whereas in France it’s more strict for companies to use an opt-in. So what to do? According to Andy, you should start by doing something that shows that you tried to ask user consent and make sure your cookies are not intrusive. Then you should audit you site and identify the countries where you want to implement targeting and work to the lowest common denominator.
Next on stage is Anthony Haney, Director, 21 Interactive
Continue reading SMX London 2012: Complying and Coping In the New World of Regulated Global Marketing Environment
How much time do you spend pulling campaign reports, formatting them, and sharing them with your stakeholders? And how many data sources do you have to include? How quickly can you make time-sensitive creative or media optimization decisions for live campaigns?
If you’re like many agency and advertisers we know, these are among the greatest challenges in our world of data driven marketing.
That’s why we’ve partnered with Praxinet, a leading provider of Microsoft-based software solutions, to bring Business Intelligence to Atlas clients in a simple and scalable way, hosted for you in the cloud.
Atlas will be holding a webinar on Tuesday, May 22 to introduce you to Praxinet’s Atlas+ Enterprise Hosted solution, which provides new media data management, analytics, and dashboarding hosted in Microsoft Azure.
This solution addresses many of the data challenges marketers face today:
Data Management, across channels and disparate data sources Share timely, relevant data with various stakeholders Save time and resources in tedious data pulling, analyzation and formatting Make quick optimization decisions across creative, media, and budget performance
Find out how easy it is to get up and running with a comprehensive data management solution in
Continue reading Data Driven Marketing: Learn to Save Time and Resources in Upcoming Webinar
Par Ping Jen – MSFT
À l’occasion de la conférence SES de New York, j’ai eu l’opportunité de démontrer l’importance de la qualité des annonces ; je souhaiterais, par ailleurs, vous faire également part de mon opinion sur le blog adCenter. Une collaboration nous permettra d’améliorer la qualité de vos campagnes et de notre plateforme.
1) Qu’est ce qu’une annonce de qualité ?
La qualité est une évaluation de l’excellence. Les consommateurs estiment la qualité de chaque transaction selon ce que disent les fournisseurs à propos de leurs activités, selon la manière dont ils concrétisent leurs projets et selon l’expérience positive qu’ils garantissent. Cela vaut également pour l’univers virtuel : il est possible de prétendre à un niveau élevé d’excellence en choisissant les bons mots clés, en proposant des informations pertinentes, ainsi qu’une expérience utilisateur positive sur la page de destination.
2) Pourquoi devrais-je me concentrer sur la qualité ?
Le président Abraham Lincoln a dit : « On peut tromper une partie du peuple tout le temps et tout le peuple une partie du temps, mais on ne peut pas tromper tout le peuple tout le temps ». Cela se vérifie en particulier sur le marché de la publicité en ligne dans sa globalité ;
Continue reading 8 Enseignements sur l’utilisation de l’indice de qualité de Microsoft Advertising adCenter #SES New York
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