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Inspiration can come from lots of places, but none may be as simple as sharing a meal with friends, family or even strangers. Food brings people together no matter their cultures or walk of life. Often food is a direct representation of the wonderful people who grow, cultivate and make it.
Recognizing this, Microsoft Advertising and Toyota have returned for a third season of MSN’s hit series, “Appetite for Life” this time turning to America’s Deep South – a region that is known for its lively people, great food, and culinary contributions. Unfortunately, recent natural disasters have created difficult economic circumstances for the region but, with the help of host Andrew Zimmern, Microsoft Advertising and Toyota will lend a hand to restaurant owners and citizens directly affected.
While visiting different cities in Alabama, Georgia, Louisiana, Mississippi and Tennessee, Zimmern brings both fun and culinary experiences to communities in an effort to raise funds for community rebuilding programs. These programs include the Chattanooga Area Food Bank, Food Bank of Northeast Georgia, and Meals on Wheels Atlanta, among others. In addition to delivering over 4,000 meals throughout the show’s efforts to
Continue reading Toyota and Microsoft Advertising Bring their Appetite for Life to the Deep South
Social Media Solutions on a Budget at #seslondon #socialmedia
We are at Day 2 of the SES London event and today I have attended an interesting session about how to increase your social media presence with no or a small budget. The speakers showed us a wealth of great free to low-cost tools. Combined with a clever strategy these will have you up and running in no time. By leveraging these great resources, you can use social media to drive new business, create awareness, and become engaged with your target audience.
Your social strategy and free tools to help you get started
Andrew Girdwood, Media Innovations Director, Bigmouthmedia, starts explaining that our social media strategy cannot look cheap and that the most important is to have a strategy:
1. Monitor cheaply and react quickly.
2. Mention people.
3. To have follow a strategy is better than taking shortcuts.
There are lots of different sites and platforms to use: Pinterest with Pinspire, Stylepin, Minglewing, Reform Revolution, Thinng, GetVega and Gentlemint., and also different free tools:
http://trap.it – Learns your tastes and continues to deliver
Continue reading SES London Day 2: Social Media Solutions on a Budget at #seslondon
Microsoft and Yahoo! are keen to bring advertisers the benefits of our combined audiences as soon as possible. We have completed the transition of organic searches globally, which means that any user performing a search on Yahoo! from a PC or a mobile is provided with Bing-powered results. With regards to consolidation of the audiences on one single ad platform, it is already live in the US, Canada and India and we have identified an opportunity to accelerate its implementation in the UK, France, and Ireland.
UK advertisers to access a combined audience this April
We are beginning to transition Yahoo! Search Marketing accounts to Microsoft Advertising adCenter today, on the 22nd of February. We would then expect to start ramping Yahoo! traffic to the adCenter platform as early as the 19th of March and to complete the paid search transition before the end of April for the UK, France and Ireland. As promised, our commitment is to keep you informed on the developments and any actions you may need to take during this transition period.
Next steps and key actions
As an adCenter advertiser you don’t need to do anything just yet. If you also advertise
Continue reading Microsoft and Yahoo! Search Alliance: the migration starts today in the UK and France #bingyahoo
This year, many Americans will travel far and wide to see music artists play at the country’s greatest music festivals – Noise Pop, Coachella, Ultra and SXSW – and to immerse themselves in the scene.
Planning a trip like this can be a lot of work but, thanks to Chevrolet, Microsoft Advertising and The FADER, Inc., it just got easier. And for those unable to travel this year but still crave the experience, it’s now possible to immerse yourself in the music and festival scene from the comfort of home.
Chevrolet partnered with Microsoft Advertising’s Global Solutions team and The FADER to promote its Chevrolet Sonic and reach a young, mobile audience by creating Sound Discovery, the first digital advertising campaign and curated tool of its kind to America’s favorite music festivals. With extensive editorial content developed by The FADER staff, Sound Discovery offers music lovers and festival goers the opportunity to now:
· Access their favorite festivals, artists and music through comprehensive, guided experiences from wherever they are and across screens – PC, tablet, mobile and Xbox. Building this experience in HTML HTML5 with down-level flash players for audio and video makes this Continue reading Chevrolet and Microsoft Bring America’s Music Festivals to You – Wherever You May Be
adCenter Advertiser Support
Getting Started with adCenterWhere’s My Ad?Low Clicks/Impressions/PositionEditorial Policy GuidanceBidding, Budgets BillingGeographic Demographic TargetingContent Ads Syndicated SearchCampaign Analytics, Conversion Tracking ReportingadCenter DesktopMicrosoft Advertising IntelligenceadCenter API DevelopmentBing ShoppingGeneral Troubleshooting / MiscellaneousFeature Requests and Feedback
pubCenter Publisher Support
pubCenter Web PublisherMicrosoft pubCenter for MobileMicrosoft pubCenter for Windows 8 Apps
Article source: http://community.microsoftadvertising.com/blogs/api/archive/2012/02/21/heads-up-reporting-delays-expected-in-microsoft-advertising-adcenter-api.aspx
Whether you’ve never run a PPC campaign before or you’re a seasoned veteran, no doubt you understand the value in leveraging the expertise of others to get up to speed on how to be successful in a new venture. If you fall into the latter category, we’re hoping you’ll be willing to share your expertise in the weeks to come.
From now through April, we’ll follow the adventures of three PPC newbies as they build and manage search advertising campaigns in adCenter. They’ll be checking in every now and again with a blog post to let us know what they’re learning as they create and optimize their campaigns. We’ll start them off with $100 in advertising credit each month (or the GBP equivalent), and each business will earn additional free advertising credits for tweets containing their hash tag, and for shares, comments and likes generated by their campaign Facebook page. PLUS, we’ll match their winnings to their charity of choice for those same tweets, shares, comments, and likes!*
Follow along, cheer them on and offer your own PPC tips as these everyday business owners become savvy search advertisers. Help them win big by sharing,
Continue reading Can PPC Advice be Crowdsourced? We’re About to Find Out! #bingppctip #bingppctip_no5 #bingppctip_jafib #bingppctip_star
Following on from the global Microsoft Advertising Story Awards announcement blog, we wanted to let folks in the UK know a bit more about this competition and most importantly what’s in it for you!
To recap, Microsoft Advertising is inviting brand marketers, advertising agencies and creative agencies in the UK to submit their most creative and innovative ideas to help drive a brand or nonprofit organisation’s story forward.
From a UK viewpoint there will be 2 UK winning categories; a brand and non-profit. The 2 UK winning media plans will each win be crowned the UKs most Innovative Digital Creator, plus:
• A £5,000 cash prize • Microsoft devices worth £800 – £1000 including an Xbox Kinect bundle and a phone.
Plus what’s better than bringing your story to life? We want to make that happen by offering one of the 2 winners a grand prize to bring their story to life with $150,000 worth of Microsoft Advertising UK Media.
The two UK winners will also be entered into the 2nd round competing against all the market winners – beat off the global competition and you’ll win an all-expense paid VIP trip to the Continue reading Microsoft Advertising UK Challenges UK Brand Marketers and Agencies to a Global Innovation Battle!
I’m frequently fascinated by the origins of unusual words and phrases we use every day. Most recently, while preparing this very post you’re reading, I wrote the perfect phrase to describe what the new Atlas My Reports Provisional Stats are; they are the ‘acid test’ of a successful campaign launch.
What are Provisional Stats?
Starting February 13, 2012, a Media Console user can get access to data on Impressions, Clicks, Action Requests and Interactions before the standard intraday reporting data; we call this data Provisional Stats. Typically data in My Reports is certified (duplications, blacklisted impressions and clicks are removed) before it is presented in a report. Certifying data is an important step in the process, but does require a bit more time to undergo our filtering process.
Good news! With Provisional Stats you can access data on campaign activity much sooner, which is extremely useful for the validation and QA of a new campaign or action tag.
The following Provisional Stats are available to add as columns at the Counts Column Level, within the edit create Report Builder wizard:
Provisional Action Requests: The total number of times the action tag was triggered on the advertiser’s
Continue reading The acid test ‘Provisional Statistics’ are now available in Media Console My Reports
In the second installation of our Mindshare mini-series, we talk with Cary Tilds, leader of Digital Media operations, on how technology is woven throughout the campaign process at Mindshare from start to finish.
“It starts way upstream in research and brand planning,” she begins. Then, through a dizzying array of technology deployments complemented by media mix modeling, the campaigns begin to tell a story. Follow along with Cary as she illustrates how advertising has come full circle as it is enabled and deployed on technology.
Miss our first vignette with Cary? Be sure to view it here, then after that heavy dose of inspiration, use it to your advantage and win a VIP trip to Cannes on us.
Happy Planning!
Shelby Healy – Microsoft Advertising
Article source: http://community.microsoftadvertising.com/blogs/advertising/archive/2012/02/20/cary-tilds-mindshare-technology-brand-stories.aspx
Hot on the heels of our People Powered Stories announcement on Valentine’s Day, the team at MSN have shone a bright light on the public’s thirst for real-time news, views and trending topics with the release of NOW.msn.com.
In a post on the MSN Blog, the team tells us:
We scour the most interesting trends from real-time sources like Facebook, Twitter, Bing, and BreakingNews.com, so you’ll always know what’s happening and get the jump on what everyone is talking about. When we see a hot social conversation or emerging trend, our expert editors provide key insights on why it’s trending, if it’s true, what people are saying about it and where to find out more.
You can get the service on the go too, as it’s mobile enabled, plus you can find all the latest through the msnNOW Facebook Reader .
If you’re interested in the thinking behind msnNow and want to meet the people involved, take a trip over to: Microsoft News Center
It’s been a great week for Microsoft in the social space, as we continue to show we’re committed to providing social solutions
Continue reading msnNOW
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