Bing Search Engine Marketing

Those of you who have been following along with the Campaign to Fame may remember reading posts where the contestants were singing the praises of the Microsoft Advertising Accredited Professionals they’ve been working with to help optimize their campaigns for peak performance.  We even had a couple of the pros, Wesley and Luke, give us their perspective on some of the tactics JAFIB Wear’s Kirk Lutz and the Seattle Star’s Omar Willey could take to improve their campaigns.

Whether you’re struggling to get your own PPC campaigns off the ground or you could use some optimization advice for campaigns that are already running, you might consider contacting one of the experts listed in the Find a Pro directory to help. 

If hiring an expert isn’t in the cards for you, you can get up to speed through the free adCenter training offered through the Microsoft Accredited Professional Program.

Article source: http://community.microsoftadvertising.com/en/small-business/adcenter/b/advertiser/archive/2012/05/08/find-a-pro-directory-getting-help-with-your-adcenter-campaigns.aspx

Yahoo! and Microsoft announced today that they have completed an important milestone for their Search Alliance agreement: all digital advertisers and publishers in the United Kingdom, Ireland and France have been transitioned to Microsoft adCenter. Both companies will now turn their attention to the next phase of the Search Alliance – the transition of services in Germany, Austria and Switzerland.

Search Alliance, a reminder

Yahoo! and Microsoft entered into their agreement to unify their search marketplaces to deliver innovation to consumers, create volume and efficiency for advertisers and provide publishers with better monetization opportunities through a platform that, when combined, contains a larger pool of search queries.

Now, both Yahoo! and Microsoft provide advertisers with the benefit of a combined marketplace through a robust platform, Microsoft Advertising adCenter, which helps create a competitive alternative in search. Rather than managing campaigns on Bing and Yahoo! separately, advertisers can now reach the combined audience of both search engines by managing a single account, saving time and simplifying campaign management.

This latest phase in the global rollout of the Search Alliance follows paid transitions in North America and India, and after completion of the initial algorithmic transition in

Continue reading Yahoo! and Microsoft Search Alliance Implementation Complete in the UK and France #bingyahoo #ppc #sem