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Before you can begin to use the adCenter API, you will need a developer token and a user account that has the API user role. The following flow chart walks you through the the basic steps needed to get an account and the credentials you will need to access the adCenter API. For more detailed information about the onboarding process , see Getting Started with the adCenter API. If you have any questions or comments, please visit the adCenter Forum. adCenter Advertiser Support Getting Started with adCenterWhere’s My Ad?Low Clicks/Impressions/PositionEditorial Policy GuidanceBidding, Budgets BillingGeographic Demographic TargetingContent Ads Syndicated SearchCampaign Analytics, Conversion Tracking ReportingadCenter DesktopMicrosoft Advertising IntelligenceadCenter API DevelopmentBing ShoppingGeneral Troubleshooting / MiscellaneousFeature Requests and Feedback pubCenter Publisher Support pubCenter Web PublisherMicrosoft pubCenter for MobileMicrosoft pubCenter for Windows 8 Apps In this month’s release, there are some enhancements planned for Share of Voice reporting that will impact API customers immediately; we want you to know about this now so you can plan accordingly. What You Need to Know New columns will be available in your Account, Campaign and Ad group performance reports to provide more transparency and more actionable information to advertisers overall. Data value in column ‘Impression share lost to rank’ will get split across ‘Impression share lost to rank’ and ‘Impression share lost to bid’ Data value in ‘Impression share lost to relevance’ will get split between ‘Impression share lost to landing page relevance’ and ‘Impression share lost to keyword relevance’ How this will be reflected in API Reporting: You will see below changes in AccountPerformanceReport, CampaignPerformanceReport and AdPerformanceReport. Some attribution of ImpressionLostToRankPercent may appear “lower” than before, since we’ve broken out impression share lost to rank out into a new column, called ImpressionLostToBidPercent ImpressionLostToOthersPercent will now be zero (and restated as zero when pulling data for performance history that’s in the past) ImpressionLostToRelevancePercent will still exist and be populated, but there where be two new columns: ImpressionLostToLandingPageRelevancePercent and ImpressionLostToKeywordRelevancePercent As an API Continue reading Coding Heads Up: Share of Voice Changes Coming Soon to Microsoft Advertising adCenter API If you saw the post on the adCenter Blog about the location targeting updates that are in the process of rolling out, no doubt you have some questions around what this means for the API. If you are using the adCenter API, you can expect the following changes based on the version of the API you use. While it is not required to upgrade to V8 of the adCenter API, please keep in mind that if you use V7: The system will no longer derive Region from the AdGroup.LanguageAndRegion attribute If you have not done so already, you will need to explicitly set the LocationTarget object to specify Publisher Countries. If no LocationTargets are specified, adCenter will create a country specific LocationTarget for you based off your previous LanguageAndRegion attribute settings New LocationTargets will be created only if there is no geo target at the Campaign or Ad Group level (and using “EN_US” in the AdGroup.LanguageAndRegion is not considered geo-targeting) If there are no geo targets, new LocationTargets will be created at the Ad Group level (and Campaign level targets will not be inherited). As always, if you Continue reading Location Targeting Updates Coming to Microsoft Advertising adCenter API If you didn’t see the post on the adCenter Blog, please be aware that on Saturday, January 14, 2012, adCenter, pubCenter, the adCenter API and the adCenter Desktop will be unavailable from approximately 11:00 A.M. to 7:00 P.M. Pacific Time for routine system maintenance. Additionally, please be aware that reporting will be delayed through 9:00 P.M., but you shouldn’t notice any staleness in data beyond that point. Though you will be unable to access your accounts during this time, please note that campaigns will continue to run normally and your ads will continue to serve. We apologize for any inconvenience. adCenter Advertiser Support Getting Started with adCenterWhere’s My Ad?Low Clicks/Impressions/PositionEditorial Policy GuidanceBidding, Budgets BillingGeographic Demographic TargetingContent Ads Syndicated SearchCampaign Analytics, Conversion Tracking ReportingadCenter Desktop BetaMicrosoft Advertising IntelligenceadCenter API DevelopmentBing ShoppingGeneral Troubleshooting / MiscellaneousFeature Requests and Feedback pubCenter Publisher Support pubCenter Web PublisherMicrosoft pubCenter for Mobile Two upgrade paths are available to you; you can upgrade to adCenter API Version 7 or Version 8. If You Choose to Upgrade to adCenter API Version 7To learn more about adCenter API Version 7, review the release notes on MSDN. There you can find additional details on the features in Version 7. If You Choose to Upgrade Directly to adCenter API Version 8Microsoft adCenter API Version 8 is the latest version upgrade to the API system and offers several new features and functionalities to help manage your campaigns. Version 8 is currently only available in the Production environment. To learn more about adCenter API Version 8 review the release notes on MSDN. More Resources Visit the adCenter API developer portal for the latest updates, recordings of past webcasts and notice of upcoming ones. Stay up to date on the latest news from adCenter and the adCenter API with the blog posts in the adCenter API Community. You can also subscribe to the RSS feed. If you have already upgraded and are no longer using Version 6, no further action is needed at this time. If Continue reading Reminder: Microsoft Advertising adCenter API Version 6 Will Sunset on September 30th, 2011 UPDATE: This scheduled maintenance did not happen, stay tuned to the blog for updates on when it will be rescheduled. ——————— All versions for the Microsoft Advertising adCenter API will experience maintenance downtime starting at 10pm PST on Saturday, August 27th to 6am PST Sunday, August 28th. While the Sandbox environment will not be available, the API Production environment will operate as usual and ads will continue to serve. If you have any questions, please visit the API Forum. Thanks for reading! Tina Kelleher, SMB Community Manager Yesterday’s API outage has been resolved, both the UI and API are currently running. Given a moderate delay in report data during the outage, we recommend avoiding requests to the reporting service until the delay has been resolved. Please note that campaigns will continue to run normally. We will provide notice when the delay in report data is resolved and apologize for any inconvenience this may cause. Thanks! Tina Kelleher, SMB Community Manager Article source: http://community.microsoftadvertising.com/blogs/api/archive/2011/08/30/update-on-yesterdays-microsoft-advertising-adcenter-api-outage.aspx All versions for the Microsoft Advertising adCenter API will experience maintenance downtime starting at 10pm PST on Saturday, August 27th to 6am PST Sunday, August 28th. While the Sandbox environment will not be available, the API Production environment will operate as usual and ads will continue to serve. If you have any questions, please visit the API Forum. Thanks for reading! Tina Kelleher, SMB Community Manager |
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