Today, Microsoft Advertising released an update to the Microsoft Advertising SDK for Windows Phone 7 to allow ad enabled mobile gaming apps. The Ad SDK is a single download that contains the Dynamic Linked Libraries (DLLs)/Application Programming Interfaces (APIs) used to develop mobile apps using either the XNA Framework or Silverlight.
Mobile gaming developers can easily integrate banner or text ads into their Windows Phone 7 gaming apps while leveraging game-specific features like 3D graphics support, multiple graphic blend modes, built-in game loop and much more.
Together with real-time bidded, mobile ad exchange and best-in-class ad targeting for in-app ad solutions, Microsoft Advertising provides superior monetization opportunities including, enhanced ad relevance via best-in-class targeting, higher yields through real-time bidding from multiple sources of demand, easy integration of ads into mobile apps, and actionable reporting on how ads and apps are performing.
Getting started is simple and easy. If you are a US-based mobile gaming developer targeting the US market, you can get started in three easy steps:
Download the Ad SDK to build your app and run ads in test mode with no on-boarding. Go here to try out the Microsoft Advertising SDK for
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