Bing Search Engine Marketing

A pubCenter property is an entity that represents a website or parts of a website. For example, assume your website is www.contoso.com and you wish to receive ads on the website, the first step to do is to create a pubCenter property as below. Note that you are able to specify a web site name and URL. When you hit the Save button, you have created your first property!

Once saved, if you navigate into your property, you will see the following. If you have been in the pubCenter pilot from before the Spring 2009 release, you will have been accustomed to seeing the property’s status as Pending. Our internal support teams then got a list of all pending properties, scrubbed them for verifying our Editorial guidelines and then approved/rejected them. This resulted in the customer having to wait up to a day to start seeing ads on your site. Who wants to wait! So, with the Spring 2009 upgrade, all newly created properties automatically enter an “Auto-approved” state. This means, you can immediately create ad units, copy them on your website and start seeing ads within minutes. And start making money!

Continue reading Microsoft pubCenter Properties – what are they?

As a member of the pubCenter team from day one, it was embarrassing to not own a website till last week. Now, as a new blogger, I’ve just started showing beautiful pubCenter ads on my personal blog: http://micksalot.blogspot.com/. Impressive how I’ve already graduated to become an unabashed blogger happy to gain page rank benefits from the forum, no?

My non-Microsoft blogging software (Blogger) integrates with pubCenter to receive targeted ads through an AdRotator (to test various ad unit look and feel styles). It worked seamlessly and I was up and running within an hour. I ran into a couple of editorial issues but rest assured we’re already working on smoothing them out so you won’t have to face them! However, as a longtime pubCenter employee, I already know every nook and cranny in the system. I’m keen to hear what your on-boarding experience (or in the offline world: OOBE-out of box experience) was like. For most customers a new product means spending lots of time confused and/or overwhelmed around how to achieve their simple goal (in this case: just give me an ad!). On the other hand, if your first 5 minutes with pubCenter was exciting and straightforward,

Continue reading How was your OOBE? Program Manager testing the scenario: pubCenter beta onboarding for a new publisher using non-MSFT blogging tools

 Previously, I was a publisher of google adsense, but some one targeted me (dont know cause of competition or jealously) and violently clicked on ads for continuously 1 week, and atlast after my every effort, my account was disabled by google. Offcourse they have predicted suspicious activity in my account, but this is also true that I was not responsible for that. Hence I have a suggestion to protect both advertizers and publishers from such attacks which currently google dont provide.

My suggestion is,

  If we allow the publisher himself to decide whether the click is valid or not. This can be done by providing the publisher a option in control panel, where he/she can monitor all the clicks, and if he finds the clicks to be invalid , in the control panel itself, he can deny those clicks. There wont be violation to  privacy policy, as you won’t need to show the ip addresses of clickers, instead whole thing can be tabulated in form ::

Address 1 :  10:15am

Address 1 : 5:10 pm

Address 2 : 10:20 am

Address 3 : 4:55 pm

(here the ip who clicked on 10:15 am, has again

Continue reading Updates to the pubCenter BETA in the new release

James Deaker, director of publisher monetization excellence for Microsoft, will be leading a course for publishers March 25th in New York at the Interactive  Advertising Bureau. He will be sharing best practices on pricing and inventory management.

At Microsoft, James leads a team that identifies best practices for monetizing Microsoft’s own web properties, such as MSN, and shares these with other publishing teams working on other Microsoft properties.

This area of business is becoming known as “yield management” and it’s important for publishers as you seek to sell more impressions, but also to sell impressions at the optimum rate and maximize your revenue. Most of our pubCenter BETA users have multiple sources of revenue, including direct sales and display advertising, the focus of James’ session.

The goal of the session will be to help publishers monetize sites more effectively. James will provide an overview of best practices for product definition, inventory forecasting, rate card development and pricing policies. The session will help you gain an understanding of the current state-of-the-art techniques, as well as analytical skills for improving the revenue from your site.

To learn more or register: March 25 – Best Practices in Yield Management –

Continue reading Monetization Excellence Director Leading Course in Yield Management Best Practices

Writers who are starting out to earn a living by publishing a blog today often include merchandising as a key part of their monetization plans and count less on contextual advertising than even 2 years ago.

Darren Rowse, the successful Australian blogger who publishes Problogger.net and the co-author with Chris Garrett of the book, ProBlogger, Secrets for Blogging Your Way to a Six Figure Income, talked Friday about the upcoming re-release of his book and the changes in the industry since it was released in 2008.

Social media is more important as a promotion vehicle and as a monetization mechanism, Darren told the audience at South By Southwest in Austin. In addition to Problogger.net, Darren runs two sites, Digital Photography School and TwiTip – Twitter Tips

He and Garrett published their book in 2008 -  mostly because they had written a lot about how to make money blogging. “Blogging about blogging is a little bit sad” Rowse joked. “We’d written a lot, but still had people coming asking how do you do it.”

The new edition of the book coming out next month will cover social media in depth and will add a case

Continue reading South By Southwest: Problogger Darren Rowse discusses upcoming edition of popular book for blog publishers